With over 20 years of industry experience, we are a leader in the field of beverage brand management helping to launch new or rejuvenate existing spirit brands.
Develop brand concepts and package designs
Identify and manage master blenders
Identify and negotiate with distilleries
Source glass and all other components
Identify co-packer and negotiate services agreements
Manage all aspects of production and product development
Background
Savvy’s principals have substantial direct experience in the beverage alcohol business, including:
Founded Castle Brands (Knappogue Castle Whiskey)
Took Castle Brands public (NYSE MKT-ROX)
Acquired McLain & Kyne (Jefferson’s Bourbon)
Formed Gosling-Castle Partners (Goslings Rum)
Sold Castle Brands to Pernod Ricard for about $300 million EV
Mark Andrews was Chairman of Castle Brands from inception to sale
Many elements need to come together to create and sustain a successful brand.
We will partner with you to implement creative, effective solutions for all your brand building and operational needs.
Let us lift your spirits.
“As the developer of an emerging new brand, I cannot overstate the importance of Savvy’s contribution in getting my whiskey to market. They provide essential practical and procedural knowledge, as well as insight, implementation, and thorough guidance throughout every aspect of the spirits business. Savvy’s partnership has helped to create a rock solid foundation for my company and will continue to be instrumental to the success of my brand.”
